Herd Security is an agentic AI creative platform built for continuous security training and simulation. Founded in 2025, Herd helps organizations move beyond once-a-year compliance checkboxes, replacing static programs with dynamic curricula that evolve alongside emerging threats without adding operational overhead. Security and GRC teams use the platform as a creative partner to translate practitioner expertise into compelling content and deploy it across the channels employees frequently use, including Slack, Teams, and LMS. When a new threat surfaces, the platform enables organizations to shift from IT tickets or vendor requests to iterative microlessons delivered the same day. This puts the people behind security back at the center, empowering practitioner expertise, making awareness more habitual, and using every interaction to fuel a feedback loop that strengthens the human layer of defense.
About the role
We are looking for a Business Development Rep to be the tip of the spear for Herd's go-to-market motion. You will be the first voice many prospects hear from us — identifying, engaging, and qualifying security and IT leaders who are frustrated with the status quo of compliance-checkbox training.
This is a foundational sales hire. You will work directly with the founders to build the outbound playbook from scratch, test messaging, and develop the pipeline that fuels Herd's growth.
What you'll do
Research and identify target accounts and key decision-makers (CISOs, Security Directors, IT Managers, HR/L&D leaders)
Run multi-channel outbound campaigns — cold calls, personalized emails, LinkedIn, and creative touchpoints
Qualify inbound leads and route them to the appropriate next step in the sales process
Book and conduct discovery calls, clearly articulating Herd's value proposition
Maintain a clean, accurate pipeline in HubSpot with detailed notes and next steps
Collaborate with the founders to refine ICP, messaging, and sales collateral based on what you learn in the field
Hit and exceed monthly targets for qualified meetings booked
You may be a good fit if you
Have 1-3 years of experience in a BDR, SDR, or outbound sales role — ideally selling to IT, security, or compliance buyers
Are energized by outbound prospecting and not afraid of the phone
Write clear, compelling outreach that doesn't sound like a template
Are curious about cybersecurity and motivated to learn the space deeply
Thrive in ambiguity and want to help build processes, not just follow them
Are coachable, competitive, and genuinely enjoy the craft of selling
Strong candidates may also have experience with
Selling SaaS to mid-market or enterprise security/IT teams
Tools like HubSpot, Apollo, LinkedIn Sales Navigator, or Outreach
Working at an early-stage startup where you wore multiple hats
Security awareness training, GRC, or compliance software