Herd Security is an agentic AI creative platform built for continuous security training and simulation. Founded in 2025, Herd helps organizations move beyond once-a-year compliance checkboxes, replacing static programs with dynamic curricula that evolve alongside emerging threats without adding operational overhead. Security and GRC teams use the platform as a creative partner to translate practitioner expertise into compelling content and deploy it across the channels employees frequently use, including Slack, Teams, and LMS. When a new threat surfaces, the platform enables organizations to shift from IT tickets or vendor requests to iterative microlessons delivered the same day. This puts the people behind security back at the center, empowering practitioner expertise, making awareness more habitual, and using every interaction to fuel a feedback loop that strengthens the human layer of defense.
We are hiring our first Content Marketer to build the voice Herd uses to reach the world. The security awareness category is full of forgettable content—the same recycled "top 10 phishing tips" blog posts, the same vendor webinars, the same LinkedIn thought-leadership sludge. We intend to sound different because we are different, and we need someone who can turn our point of view, our customers' stories, and the rapidly shifting threat landscape into content security buyers actually want to read, watch, and share. This is a builder role: you will shape the content strategy, create most of the output yourself for the first stretch, and lay the foundation for how Herd shows up in our category for years to come.
You will own Herd's content engine end to end. That means defining the editorial strategy—what we stand for, what we publish, who we're talking to, and how we sound when we talk to them. It means producing the work: blog posts, long-form essays, customer stories, newsletters, social posts, scripts for video and podcast content, sales enablement material, and the supporting assets that turn content into pipeline. It means building distribution—understanding where security and GRC buyers actually spend attention (it's usually not where marketing playbooks say they do) and meeting them there. And it means measuring what's working, iterating fast, and partnering with sales and product to make sure the content we produce is doing real commercial work, not just collecting impressions.
In your first 90 days, you will have absorbed Herd's positioning, shipped your first wave of content under our voice, and established a baseline publishing cadence. In your first 6 months, you will have built a content engine that reliably produces work we're proud of, developed at least one distribution channel that's driving meaningful inbound interest, and produced content the sales team actively uses in deals. In your first year, you will have made Herd a recognized voice in the security awareness conversation—not by volume, but by quality, point of view, and the specific audiences who've started paying attention to us because of your work.