Herd Security is an agentic AI creative platform built for continuous security training and simulation. Founded in 2025, Herd helps organizations move beyond once-a-year compliance checkboxes, replacing static programs with dynamic curricula that evolve alongside emerging threats without adding operational overhead. Security and GRC teams use the platform as a creative partner to translate practitioner expertise into compelling content and deploy it across the channels employees frequently use, including Slack, Teams, and LMS. When a new threat surfaces, the platform enables organizations to shift from IT tickets or vendor requests to iterative microlessons delivered the same day. This puts the people behind security back at the center, empowering practitioner expertise, making awareness more habitual, and using every interaction to fuel a feedback loop that strengthens the human layer of defense.
About the role
We are looking for a Head of Demand Generation to own the engine that drives Herd's pipeline. You will build and scale the programs that get Herd in front of CISOs, Security Directors, and IT leaders — from first touch through qualified opportunity.
This is a hands-on leadership role. You will set the strategy and execute it yourself in the early days, building the playbook that a growing team will eventually run. You will work directly with the founders and sales to align marketing spend with revenue outcomes.
What you'll do
Own the full demand generation funnel — from awareness through marketing-qualified pipeline
Build and optimize multi-channel campaigns across paid media, SEO/content, email nurture, webinars, events, and partnerships
Develop and manage the marketing tech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, analytics tooling)
Create and execute ABM programs targeting mid-market and enterprise security teams
Analyze campaign performance rigorously — CAC, pipeline velocity, conversion rates — and reallocate spend based on what's working
Collaborate with content and product marketing to produce assets that convert (landing pages, case studies, one-pagers, ad creative)
Partner with sales to ensure tight lead handoff, feedback loops, and shared pipeline goals
You may be a good fit if you
Have 5-8+ years of experience in B2B demand generation or growth marketing, with at least 2 years in a leadership or solo-owner role
Have built demand gen programs at a startup or early-stage SaaS company (not just inherited them)
Are deeply analytical and make decisions based on data, not gut feel
Are a strong writer who can craft compelling messaging and review copy with a sharp editorial eye
Understand how to market to security and IT buyers — or are eager to learn the space fast
Are comfortable being both strategic and tactical — you can build the plan and also send the emails
Strong candidates may also have experience with
Marketing to CISOs, IT security teams, or compliance buyers
Running paid campaigns on LinkedIn and Google with meaningful budget
ABM tools and strategies (Demandbase, 6sense, or similar)
SEO-driven content strategy that generates organic pipeline
Event marketing — both hosting webinars and sponsoring industry conferences