Herd Security Raises $3M Seed to Make Security Teams the Creators of Their Training

Today, we're announcing that Herd Security has raised $3 million in seed funding with participation from Aspiron Ventures, ForwardSlash VC, Team Ignite, Forum Ventures, RightSide Capital, YPO, and several angel investors. We're using this investment to accelerate our agentic AI creative platform — replacing the stagnant, one-size-fits-all content of legacy security awareness training (SAT) with dynamic, practitioner-built curricula designed for the speed of modern threats.

The training problem isn't expertise. It’s execution.

Over 95% of organizations run annual SAT for compliance. But outside the checkbox, most programs don't move the needle on actual security behavior. Threats now evolve daily, Gartner predicts that by 2028, 40% of social engineering attacks will target executives and the broader workforce, while the SANS Institute finds it takes 3–5 years to influence employee behavior and up to a decade to shape security culture.

Security and GRC teams see the gap. They just don't have the time, headcount, or tooling to close it. New SAT platforms are marginally better at triple the cost. Herd is built specifically to solve this with an agentic AI platform:

• AI-Powered Content Creation: generate tailored micro-trainings in seconds from prompts aligned with your organization
• Behavioral Learning Signals: understand what's actually changing employee behavior, not just completion rates
• Contextual Simulations: active-threat scenarios that bring in your real organizational context

This approach has resonated with security teams that want to be creators, not box-checkers, including those at OneBrief, Clearly AI, Outfox Health, and many more. It's also caught the attention of the broader security community: Herd was named a finalist in last year's Okta Startup Challenge, an early signal of the momentum we're now accelerating with this round.

Security Team’s “Canva” Moment

When we set out to build Herd, we wanted to get away from content libraries. Those pre-set training catalogs became the catalyst for one-size-fits-all programs in the first place. We wanted practitioners to stop looking up training and start creating it. Think of it like the design tools that made every marketer a designer, applied to security: the expertise has always lived inside security teams; what's been missing is a creative surface that lets them ship it.

Historically, building training meant weeks or months of work. Drop that on a security practitioner's plate, and it becomes the lowest priority on a list that's already too long. Our team saw AI as the unlock, the difference between security teams shipping a new micro lesson the same day a threat surfaces and filing a vendor request that lands six weeks later.

With Herd, practitioners can:

• Import policies, compliance frameworks, and security data — Herd parses, understands, and updates them as they change
• Generate tailored micro-trainings in seconds with prompts aligned to organizational needs
• Deliver training in the tools employees already use — Slack, Teams, LMS — in formats from text and video to conversational AI

What's next

This funding accelerates three things: expanding into new training categories like HR and AI risk, optimizing our AI-powered video generation, and growing our partnership ecosystem so Herd shows up wherever security teams already work.

Our mission stays the same: put practitioners back at the center of security awareness, turn their expertise into content that actually engages employees, and use every interaction to strengthen the human layer of defense.

Want to see Herd in action? Get a trial today.